Mobile Ecommerce Solution 4: Best Ways to Earn off a Text Message

Who says you should spend on mobile ecommerce to earn colossal profits? Who's watching American Idol here?

I know, it's not your style. Or maybe it is. Whatever your preference is, the American Idol is one of the best examples of mobile ecommerce strategy that borders on awesomely successful to phenomenal. And this ecommerce strategy is not exclusive to the United States or the UK. Entrepreneurs in various countries all over the world have used television and other media to reach people. And the funny thing is, they didn't have to spend for mobile marketing capital.

Instead, they put their stakes on traditional media such as newspaper, radio, and TV to encourage people to send text messages. Partnership with mobile phone service providers earns them profit using this ecommerce strategy.

Obviously, there's still capital involved, but the movement comes from a different source instead of the mobile marketing service. As a merchant, it is your choice whether to follow this (American Idol) advertising style as a practicable ecommerce strategy or stick to the mobile marketing method. Which, in your opinion, makes a fatter wallet?

Coach Handbags, Babe Ruth, and How Anyone Can Look Rich Without Splurging

The fascinating part about Coach's success story is that Miles and Lillian Cahn, the owners of the family owned leather goods business back in the early 1940s, knew something (or someone) great when they saw it. The business didn't take a real turn until they stitched Bonnie Cashin in their growing business patchwork. Cashin must have smelled the leathery scent of success too. The Cahns were so persistent to have her as their designer that they waited two long years, just time enough for her to finish her ongoing design projects.

That persistence paid off. Now Coach is one of the most successful luxury leather goods store that sold handbags, wallets, briefcases, belts, luggage, and other accessories with the label "affordable" tagged on them. As of today, Coach is eBay's most popular search for Clothing, Shoes, and Accessories category.

Story also has it that the first business owners of Coach luxury leather goods found inspiration from a baseball glove. The makers saw the glove's leather finish has a better earning potential if it can be refined and fabricated as ladies' handbags. Now Coach leather goods have made thousands (millions?) of American fans, probably as many as those who wanted to watch Babe Ruth pitch a ball.

Coach continually makes great waves with online sales. Their secret, (apart from some which I've already divulged here), is that they capitalize on a variety of designs that impress the senses of sight, smell, and touch -- designs that spoke of both luxury, and ironically enough, affordability. Coach also offers a lifetime guarantee and repair of damaged items.

Ecommerce Store Tips in Selling Used Electronics

There's a lot of misconception online about buying/selling used electronic items. In fact, it's a little ironic because a lot of items sold on ecommerce stores such as eBay are secondhand. Many experienced sellers say that it's better to sell new items because buyers have more doubts when buying used ones. What's your opinion?

When it comes to selling electronics, the big issue with used items is the fact that gadgets are upgraded pretty fast. Used electronic devices are phased out in a span of few months and the only people left to buy them are collectors. So if you intend to sell used items in your ecommerce store, make sure that it's only slightly used to almost brand new. You will still get good selling prices and a good market for them.

The best tip to sell more in your ecommerce store is to emphasize the strong points of your electronic products. If you are selling a GPS device or example, it may be slightly used but still with complete controls and a bonus map software.

Reselling Tickets on Ecommerce Web Site - The Accidental Business

A lot of people who like going to events -- concerts, sports, theater, holidays, comedy shows -- sometimes buy more tickets than they need. Others who buy tickets through a ticket brokering ecommerce web site find out soon that they are not able to use the tickets because something unexpected comes up. So inevitably they are forced to sell the tickets to someone else who might be interested.

The question is, how? People who are not into brokering tickets complain of the following:

1. I don't know how to resell tickets
2. I don't have time to haggle with friends or relatives who are likely to buy
3. I don't want to scalp tickets (legally questionable)
4. I don't know how to put up ads in an ecommerce web site

When this is the case, the accidental ticket seller must choose between the least of all the evils. That is, to resell the tickets online. This obviously is a lot better than the other options because not only it saves you time, you can also have the tickets bid for a higher price. Your tickets are advertised 24/7, and you don't have to be a geek to do it.

Anyone who knows how to read can easily resell tickets on eBay or craigslist. If you've experienced some success, you may also try reselling to other events marketplaces such as Ticketmaster, Ticket Web, Stub Hub, or ABC Tickets. Or better yet someday, you can put up your own ticket reselling ecommerce web site yourself!

Should You Invest in a Videogame Ecommerce Solution?

Play N Trade is a good example of an upstart videogame franchiser that prides itself in unique ecommerce solution "try before you buy".

WHO IS YOUR TARGET MARKET?

Your target market is the younger crowd. Videogame products keep on booming as the giant manufacturers Sony, Microsoft, and Nintendo are continually innovating. The gamut of customer reach is universal. For example, Nintendo gets a big share of the market with the Wii, because the console is designed for the whole family to play.

WHEN SHOULD YOU SELL?

Videogames have recently caught up with many other products being transacted online so now is the best time to sell. Also, with the holiday season ushering in, retailing most sought after videogame titles and consoles may actually send in the big bucks.

WHERE DO YOU SELL?

Sell online, because most gamers are tech-savvy and are part of an online community of enthusiasts also. Franchisers as Play N Trade or Gamestop retailers have brick and mortar stores and warehouses that complement their ecommerce store.

WHAT IS YOUR UNIQUE ECOMMERCE SOLUTION?

Play N Trade is a good example of an upstart videogame franchiser that prides itself in unique ecommerce solution "try before you buy". I've seen a lot of businesses work around this philosophy also. In my own opinion, if people are going to drop by in-store to try out products, they will be encouraged to buy. However, it is also a risk taken with care, since if the products are not high quality or the location is not geographically spot-on (remember this is also a brick and mortar franchise), then whether people will buy after they try remains a question.

Christmas 2007 - Is Selling the Playstation 3 Your Ecommerce Strategy?

It's amazing that even though the Playstation 3 has been released and sold by Sony in limited packages about a year ago (geared all the same for the 2006 holiday season), demand and sales for the console are still continually up. This is of course good news for gaming retailers. It's a smart ecommerce strategy to sell PS3 consoles or PS3 titles for good profit this Christmas.

Sure enough, even independent sellers can simply put up an auction at eBay and see if anyone is interested to buy. This ecommerce strategy also works for those who wish to trade (or upgrade/downgrade) consoles and game titles for another, such as a PSP or an Xbox 360.

If your business is all about selling electronic gadgets, toys, game titles, and other computer related items online, then banking on the PS3 and PS3 game titles is a surefire way to make money for Christmas 2007. Remember, it takes a long while before next-gen consoles reach plateau on sales. But I doubt that they never, since even vintage consoles get good prices these days. Selling them as an ecommerce strategy this gift-giving season is indeed win-win situation for you.

ECOMMERCE SOLUTION 16 - Can You Really Make Money Having Fun Online?

When you work for money, do you work for fun? Okay, let me put it this way. If your goal is to make money, do you have fun in the process of achieving it? Is it part of your ecommerce strategy to mix business with pleasure?

In the online business industry, there are two types of people. Those who work too hard and forget to play, and those who play too much and forget to work. Which one are you between these two? They say too much of everything isn't always healthy and can get you to the psychiatric ward in no time. And dig this, have you heard of an Internet user in China who actually died after three days of using the Internet nonstop?

If your ecommerce strategy is to earn money online, then get to work and focus on work. If you work to earn money online though, don't take it all dead serious! A lot of merchants get distracted by the entertainment they get in the Internet. But there's a fine line that separates fun and making money. Balance and discipline are the key.

If you're not sure how you're meeting your goals in terms of having fun while going after it, check your hours. Do you spend more time surfing online for games, jokes, and gossip more than working? Do you spend more time getting all geeky than taking a break for outdoors? Create a balance and stick to your schedule. An ecommerce strategy like this is the basis of success, and, well, keeps you sane.

ECOMMERCE SOLUTION 12 - Keep Notes and Stay Alive

Enough said about knowledge being power. The Internet is actually a neural network of gazillions of information, information makers, and information takers that without delving into this aspect of doing honest to goodness research, you will be left in the station when the train starts to chug away. An excellent ecommerce solution is to create space and time where (and when) you can dedicate a part of your online efforts to stocking up on knowledge.

Information doesn't come naturally to most merchants. In fact, some merchants say they're too busy to read or learn anything else outside their business. If you're working as your own boss, spend a day just reading and taking notes, talking to people, listening to seminars, and generally ingesting information relevant to your business. If you have a staff, assign this task to one of them. This ecommerce solution will work miracles on your business.

When I was younger (and until now), I learned the art of keeping notes just enough to remind me of things I encountered, things I might want to do someday, and things that may be useful to my life in the present or in the future. I didn't know this was one hell of a life-changing survival technique. As a consultant for merchants seeking an ecommerce solution, I let them know how learning and note-taking can raise their potential success faster than most merchants in the industry.

How to Build Your Ecommerce Name - Step 4 Should You Spam?

Spamming brings to my mind an ex-business colleague that I met last year. He began his business entirely by spamming. Asked whether he felt guilty of it, he said no. He used major auction and free advertising sites to solicit clients. His ecommerce strategy is to let people know what products and services he is selling while exerting only the minimum effort.

Could this be the perfect model for succeeding in ecommerce? I doubt it. This ecommerce strategy does look efficient -- it saves time and money and does work. People do check their spam folders and sometimes get attracted to deals that merchants offer. But in the long run, if you have built a name for your business online, spamming may become a stigma to your online business.

Imagine getting unwanted e-mails from companies you never heard of. Sure, you may find their product offers great and their services timely. But if you go check out their websites, what do you see? Do you even find a decent "About Us" description or an office address? Do you know the person behind the spam e-mail? My ex-business colleague, despite getting clients, eventually saw the effects of his "smart" ecommerce strategy. Word spread that he was spamming, not fulfilling the agreed services, and hiring semi-skilled employees. Before he got out of the trouble he made, everyone already had the impression that his business was a scam. Don't let it happen to you!


Other articles:

How to Build Your Ecommerce Name - Step 1 Domain Name
How to Build Your Ecommerce Name - Step 2 Web Hosting