I feel a need to go back to the basics. After years of hearing the phrase high volume merchants, I still encounter some perfectly running businesses who have not acquired their own high volume merchant account. For reasons I don't know. When I tell them execs about the possibilities it offers, they say they will consider applying for one. It seems to me that these businesses have reached their equilibrium, and at this point wish nothing but to maintain it. I say otherwise. Equilibrium in business is death. Seek constant disequilibrium -- that's a way to survive. We all live in a cycle and once this cycle becomes static and reaches plateau, there's nowhere else to go but down. Right, Tom Peters?WHAT'S YOUR BEEF?
My friend Kent was downright frank with me. He says it has nothing to do with equilibrium. It's just that these businessmen haven't caught up with the trend of accepting credit cards online. Sure they accept credit cards, apart from the usual checks and the occasional debit cards, but they only use a POS and other manual processing equipment. And even though they've heard of virtual processing, they are iffy about applying because of the high incidence of fraud associated with it.
HIGH VOLUME IS NOT HIGH RISK?!
So maybe they have not educated themselves well enough about high volume merchant account. Or maybe they got it wrong. Let me just make it clear. Some of these execs may have even mistaken high volume for high risk. This is kinda funny. HIGH VOLUME identifies itself uniquely from all other high risk merchant accounts. How?
Continued:
The Benefits of Acquiring High Volume Merchant Account
3. Statement Account History Reporting
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High Volume Merchant Account: Is it Worth Acquiring One?
