ECOMMERCE WEB SITE SUCCESS TIP 4 - Web Metrics are the Necessary Evil

Google has created net addicts in all of us. Having to comply to SEO standards that result in your ecommerce site being part of top 10 in the first page of Google's search results has become an obsession for many merchants and online analysts. Some think Google is unfair, but others think the giant search engine is only doing its best to see all websites equally.

But these metrics we employ in order to track the online success of our ecommerce site are crucial. Think: without Google Analytics or other software that show details on visitor number, page clicks, or other essential technicalities, no one will figure out whether the business is taking off and whether it has a potential to do so.

The little things are the big things in the web. Your ecommerce site isn't built to merely sell products. The more you know about how it is running, the better you can create solutions to improve it. Eventually, the more likely your sales will increase.

ECOMMERCE WEB SITE SUCCESS TIP 1 - Three Rules of Thumb
ECOMMERCE WEB SITE SUCCESS TIP 2 - Build networks, Build Backlinks
ECOMMERCE WEB SITE SUCCESS TIP 3 - Use Your Backend Design to Your Advantage

ECOMMERCE WEB SITE DESIGN TIP 5 - Design is not just skin deep

I used to work with real estate people and they always tell me that yes, there are secrets to closing sales which newbies in the business do not know. Real estate agents are usually bound by the idea that they need to sell property - and not really put much effort on trying to "help" their client find a good home. A lot of ecommerce web site design companies make the same mistake when dealing with merchants. Often, they just focus on creating good designs and making the site look spiffy for the shoppers.

One thing they forget is that in offering ecommerce web site design service, it is also a must to look into the clients' needs holistically.

Web design companies can argue that if they intend to go deeper into the needs of the merchant, then they would offer a consulting service that they can basically charge something for. But the really impressive ecommerce web site design providers don't have to ask for consultation fees that will help improve your website. They will help you from the beginning to the end of the project, and not focus merely on the site's design. Instead they will cooperate with you in your ecommerce needs and even offer to recommend reputable ecommerce solution experts.

ECOMMERCE WEB SITE DESIGN TIP 1 - Watch out for your designer's promises
ECOMMERCE WEB SITE DESIGN TIP 2 - Content is the Meat and Potatoes
ECOMMERCE WEB SITE DESIGN TIP 3 - SEO WWWHATT?
ECOMMERCE WEB SITE DESIGN TIP 4 - Is Flash Evil?