Sunday, November 25, 2007

Reselling Tickets on Ecommerce Web Site - The Accidental Business

A lot of people who like going to events -- concerts, sports, theater, holidays, comedy shows -- sometimes buy more tickets than they need. Others who buy tickets through a ticket brokering ecommerce web site find out soon that they are not able to use the tickets because something unexpected comes up. So inevitably they are forced to sell the tickets to someone else who might be interested.

The question is, how? People who are not into brokering tickets complain of the following:

1. I don't know how to resell tickets
2. I don't have time to haggle with friends or relatives who are likely to buy
3. I don't want to scalp tickets (legally questionable)
4. I don't know how to put up ads in an ecommerce web site

When this is the case, the accidental ticket seller must choose between the least of all the evils. That is, to resell the tickets online. This obviously is a lot better than the other options because not only it saves you time, you can also have the tickets bid for a higher price. Your tickets are advertised 24/7, and you don't have to be a geek to do it.

Anyone who knows how to read can easily resell tickets on eBay or craigslist. If you've experienced some success, you may also try reselling to other events marketplaces such as Ticketmaster, Ticket Web, Stub Hub, or ABC Tickets. Or better yet someday, you can put up your own ticket reselling ecommerce web site yourself!

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