Wednesday, October 31, 2007

How to Build Your Ecommerce Name - Step 4 Should You Spam?

Spamming brings to my mind an ex-business colleague that I met last year. He began his business entirely by spamming. Asked whether he felt guilty of it, he said no. He used major auction and free advertising sites to solicit clients. His ecommerce strategy is to let people know what products and services he is selling while exerting only the minimum effort.

Could this be the perfect model for succeeding in ecommerce? I doubt it. This ecommerce strategy does look efficient -- it saves time and money and does work. People do check their spam folders and sometimes get attracted to deals that merchants offer. But in the long run, if you have built a name for your business online, spamming may become a stigma to your online business.

Imagine getting unwanted e-mails from companies you never heard of. Sure, you may find their product offers great and their services timely. But if you go check out their websites, what do you see? Do you even find a decent "About Us" description or an office address? Do you know the person behind the spam e-mail? My ex-business colleague, despite getting clients, eventually saw the effects of his "smart" ecommerce strategy. Word spread that he was spamming, not fulfilling the agreed services, and hiring semi-skilled employees. Before he got out of the trouble he made, everyone already had the impression that his business was a scam. Don't let it happen to you!

Other articles:

How to Build Your Ecommerce Name - Step 1 Domain Name
How to Build Your Ecommerce Name - Step 2 Web Hosting

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