The fascinating part about Coach's success story is that Miles and Lillian Cahn, the owners of the family owned leather goods business back in the early 1940s, knew something (or someone) great when they saw it. The business didn't take a real turn until they stitched Bonnie Cashin in their growing business patchwork. Cashin must have smelled the leathery scent of success too. The Cahns were so persistent to have her as their designer that they waited two long years, just time enough for her to finish her ongoing design projects.
That persistence paid off. Now Coach is one of the most successful luxury leather goods store that sold handbags, wallets, briefcases, belts, luggage, and other accessories with the label "affordable" tagged on them. As of today, Coach is eBay's most popular search for Clothing, Shoes, and Accessories category.
Story also has it that the first business owners of Coach luxury leather goods found inspiration from a baseball glove. The makers saw the glove's leather finish has a better earning potential if it can be refined and fabricated as ladies' handbags. Now Coach leather goods have made thousands (millions?) of American fans, probably as many as those who wanted to watch Babe Ruth pitch a ball.
Coach continually makes great waves with online sales. Their secret, (apart from some which I've already divulged here), is that they capitalize on a variety of designs that impress the senses of sight, smell, and touch -- designs that spoke of both luxury, and ironically enough, affordability. Coach also offers a lifetime guarantee and repair of damaged items.
1 comment:
To the owner of this blog, how far youve come?
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