Credit card processing is a confusing world. It is. Until you get hold of the details it is unwise to dip your foot in the murky waters. Established high risk merchants know that it's more than just getting a reliable payment gateway or the ability to accept debit cards. It is also about being able to provide security to your customers as well as getting the lowest rates on the best processing service. An efficient shopping cart is also a must.
The good thing about high risk merchant credit card processing is that it continues to evolve.
New merchant account providers surface to bring more competitive rates. New technical knowledge enhances open source software for free online shopping cart construction. More and more ways to accept payment online are being devised.
GOALS, GOALS, GOALS
But the core of building your own merchant account can be outlined in simple terms. The first goal is to make sure your customers are satisfied. The second goal is to profit more from low overhead costs and efficient payment processing. The third goal is to keep the business thriving with as few chargebacks as possible.
Goal 1: Customer Satisfaction
Goal 2: Profit
Goal 3: Survival
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