So what elements should you consider added on your e-commerce website? If you've published a book before (not e-book, but if you want to go into that detail, see my article Homemade Remedy for Download Theft), most likely you'd already be familiar with the steps you need to take from the time you've conceived the story to the moment it's out in the bookstore shelves. Yes, you would need an endorsement from celebrities, too! Remember Harvey Mackay's "Swim With The Sharks Without Being Eaten Alive"? Well yeah, that one's a classic.
Web copy, layout and other visuals, e-commerce elements, marketing elements, and customer service tools, are some of the basic stuff you need to incorporate in your e-commerce website. Each one of these elements comes with its own set of structure that would also require a bit of search engine friendliness or better yet, full-blown SEO campaign.