Building an e-commerce website -- what does it entail? Again, don't let me go into that harangue of telling you guys that this task is something only 21-year old eggheads in stiff white collars can do. You would either need a little of their help or search online for a reliable company that offers a package of services for high risk merchant account owners. And if you got lucky on the latter, you still would need to create a checklist on which elements you need to prioritize for your website. I'm talking about the bare bones. After you have decided on those, it's time to figure out whether to add some fancy stuff on your website or keep things simple.
So what elements should you consider added on your e-commerce website? If you've published a book before (not e-book, but if you want to go into that detail, see my article Homemade Remedy for Download Theft), most likely you'd already be familiar with the steps you need to take from the time you've conceived the story to the moment it's out in the bookstore shelves. Yes, you would need an endorsement from celebrities, too! Remember Harvey Mackay's "Swim With The Sharks Without Being Eaten Alive"? Well yeah, that one's a classic.
Web copy, layout and other visuals, e-commerce elements, marketing elements, and customer service tools, are some of the basic stuff you need to incorporate in your e-commerce website. Each one of these elements comes with its own set of structure that would also require a bit of search engine friendliness or better yet, full-blown SEO campaign.
No comments:
Post a Comment