Thursday, September 13, 2007

Building High Risk Merchant Dating Websites Simplified

Applying for a high risk merchant account fall along the lines of ambitious start ups who know they can make more revenue as each month passes. I don't think anyone would be able to go far without the help that high risk merchant account providers give. There are so many advantages but if you are unsure, don't plunge ahead. Make intelligent research and decide according to your business plan. Some online dating merchants who are content on using a payment gateway alone can very well survive, but with some cogs missing in the machinery. Others who believe they can get approved by local banks' merchant services are doomed to be disappointed.


Many high risk merchants are already aware of how to make money with online dating websites. It's not a vague concept that keeps everyone in the dark for long. It may begin from simple desire to help people meet their match or dissatisfaction from existing dating websites. It may also be inspired by the desire to make more revenue online, knowing how profitable the online dating industry is today.

I can make a wicked oversimplification and stack it in three steps:

  1. Build your website with low domain overhead costs and WSIWYG editing software

  2. Pitch in a number of affiliate programs

  3. Promote it with ethical SEO

Experts in building dating websites might want to add or whittle this simplified procedure depending on their experiences. I'd say though nothing is more effective. Many online dating entrepreneurs have already made money without even realizing it by simply applying these concepts.

Matt of Mingle2 for example was able to create his own free spiffy dating website in 66.5 hours -- not bad for a neat website inspired only by his analytic observation of what other dating websites lack or don't prioritize. Another programmer built a website on cheap hosting or do it yourself web design and managed it herself, earning an average of $40,000 monthly. Whether you make money through advertising, affiliate programs, or subscription is up to you. Note however, that high risk merchants usually make profit off member subscriptions.

The only thing left for you to do after the online dating website has been set up is maintenance. You can market your site via search engine optimization techniques. You can also apply for a high risk merchant account in order to outsource the payment processing tasks involved in your online dating business. Although many merchants frown on additional expenses incurred by third party providers, in the end they are grateful for having acquired one. It makes your life easier since not only it is efficient, it also gives your customers security when it comes to credit card processing. Many members balk at subscriptions when they know they cannot rely on you for protection of their credit card details. Far too many cyber crimes like identity theft and credit card hacking abound online.

Applying for a high risk merchant account fall along the lines of ambitious start ups who know they can make more revenue as each month passes. I don't think anyone would be able to go far without the help that high risk merchant account providers give. There are so many advantages but if you are unsure, don't plunge ahead. Make intelligent research and decide according to your business plan. Some online dating merchants who are content on using a payment gateway alone can very well survive, but with some cogs missing in the machinery. Others who believe they can get approved by local banks' merchant services are doomed to be disappointed.

Online dating websites are no doubt a highly profitable Web 2.0 business. It's far less prone to critical attacks like online pornography, and far more helpful to singles who are seeking their partners. Although the market is quite saturated, with a little twist to the concept and excellent marketing techniques, even the start up high risk merchant playing matchmaker is bound to succeed.

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