So many reasons why people leave the online shopping cart halfway while picking goods.The scenario is similar to shopping on a local supermarket -- with negligible differences. The bottom line is to make it easy for your customers to shop. For example, would you fall in a long checkout line with only a six pack beer, a bag of crackers and small cash in your hand? To make things easy, let them pay at the express lane where cash is accepted and only a few items are processed.
Some people aren't really a big fan of shopping but with one e-commerce website after another being built, it's now just a few clicks away to buying without practically leaving the house. If it's so easy to lure even the laziest shoppers online, why do you still have a low conversion rate? Doesn't it bother you that if only you knew a few more insights your sales could double in no time?
I am doing more research on high risk merchant account owners' websites these days. The reasons as to why people leave the shopping cart before they make it to the checkout lane are not without solutions. Most of the shopping experience is built around the psychology of buying and selling online. People sometimes visit your store only to look at prices, linger for 5 seconds to browse your catalog, then hop to another store to do the same thing. Others are simply lured by advertising. These are situations you can't control. A mom may be browsing an online store for baby product and suddenly hears the baby gurgle and scream. She attends to her and comes back, flips to another web page, forgetting what she's looking for in the first place.
There are, however, shopping cart issues that you can control. Among a few are:
Operating system and browser compatibility
Catalog description/ Product presentation
Payment type acceptance (credit card, MOTO, e-checks, etc.)
Complexity/simplicity of browsing to checkout process
For complete article:
See: High Risk Merchants' Guide to Creating the Perfect Shopping Cart Experience