Wednesday, June 20, 2007

E-Commerce Success: When High Risk Merchants Go the Brick and Click Way

Too lazy to shop out?

I have always believed in the empowerment of human potential. Sounds deep huh! Well, a decade and a half ago, when the Internet has started to boom and online shopping carts or high risk merchant accounts were unheard of, everyone foresaw that it's the end of the human urge to leave the house, travel, and experience the world using the tactile senses. Virtual reality became a challenge. The Internet morphed into a breeding ground for experimentation in which people would be immersed into a world that was so convenient they would do nothing more than click the mouse (or anything similar to pushing a button) and have the stuff that they want. In fact, today the pioneers of VR have created games in which you would only use your brainwaves (connected to electrodes) to move objects on the screen. Not bad.


When e-commerce sites are a must

E-commerce faces the same situation today. People would normally go to the malls, window-shop, pick their goodies, fall in line at the counter, cash out from the wallet or swipe the credit card, then leave with the big ol' shopping bag in hand. Obviously, everyone still does it. But brick and mortar stores are becoming less and less attractive without an integrated e-commerce website. Whether you are an ordinary businessman selling toiletries and cosmetics or a high risk merchant selling adult products, it usually pays to put up your own website and let it expand your customers' buying experience.

Convenience, convenience, convenience

In-store pick up: Save costs, make money


2 comments:

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