Showing posts with label ecommerce. Show all posts
Showing posts with label ecommerce. Show all posts

Sunday, December 16, 2007

PING: The "Anser" to Your Putting Problems

The word "putt" originated from Scotland. It means to "nudge". Among golfers, putting is nudging the golf ball on the green to roll it into the hole. And when it comes to putting, perhaps no other brand is more popular than PING.

Karsten Solheim nudged his way towards success in the business of golf by creating putters in his garage as a General Electric engineer back in 1959. His inspiration? Frustration. He played golf and didn't like the putters of his time. This has led him to innovate various putters such as the PING 1A, and eventually the answer to his putting dilemma, the "Anser".

The Anser's success was brought about by the fact that it empowered all types of golfers. Solheim's product of mechanical design genius, like Enrico Fermi's calculations, was sketched on the back of record disc, instead of an envelope. It yielded the same mind-boggling results. Solheim's PING putters became so popular that now they are being used by famous golfers all over the world. Solheim eventually got out of the garage and into a factory of his own, the Karsten Manufacturing Company, in 1967.

PingGolf.com is PING's official ecommerce website. In it, you can find more golf products out of Solheim's ingenious beginnings. In it, you can also customize and buy a putter that fits you, just by ticking your options in the Putters category. Wow.

Monday, December 10, 2007

Ecommerce Store Tips in Selling Used Electronics

There's a lot of misconception online about buying/selling used electronic items. In fact, it's a little ironic because a lot of items sold on ecommerce stores such as eBay are secondhand. Many experienced sellers say that it's better to sell new items because buyers have more doubts when buying used ones. What's your opinion?

When it comes to selling electronics, the big issue with used items is the fact that gadgets are upgraded pretty fast. Used electronic devices are phased out in a span of few months and the only people left to buy them are collectors. So if you intend to sell used items in your ecommerce store, make sure that it's only slightly used to almost brand new. You will still get good selling prices and a good market for them.

The best tip to sell more in your ecommerce store is to emphasize the strong points of your electronic products. If you are selling a GPS device or example, it may be slightly used but still with complete controls and a bonus map software.